Photorealistic vertical static ad, clean cream #F3EFE4 background.
Top third: bold navy sans-serif headline in two lines:
"YOUR SHOULDERS WERE NEVER BUILT TO CARRY THIS WEIGHT"
Subline, regular weight: "And that's why every carrier you've tried has hurt you."
Left half of middle section: vertical list with left navy bar accents (like a blockquote
rule), cream background:
— "The shoulder girdle is NOT a load-bearing structure."
— "The pelvis and hips ARE — and always have been."
— "Every carrier you've tried put the weight in the wrong place."
— Bold: "That's not your body failing. That's bad design."
Right half of middle section: medical-style anatomical illustration (clean line art, not
photorealistic scan) of a human torso and pelvis from behind. Two annotations with
dotted leader lines: one pointing to the shoulders labelled in red "Load: WRONG place"
and one pointing to the hips/pelvis labelled in navy "Load: RIGHT place." Clean,
editorial, not clinical-scary.
Bottom third: product shot of The Haven Baby Carrier in beige, front-facing, no model.
Below it: navy CTA bar reading "Carry pain-free — $85.00 →"
Evora Haven wordmark top-left. No medical device claim. No hands-free implication.
Brand colours strictly applied.
