Tone: Self-deprecating, warm, husband humour. The laugh gets them in, the emotion keeps them.Hook type: Disarming admission He's in the garden, baby on the carrier, . He looks directly at camera like he's confessing something. He looks down at the baby, then back. then he says in an american accent "I put it on and I thought, why did I wait so long." Looks at camera. "Don't be like me. Just get the carrier."
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