Tone: Self-deprecating, warm, husband humour. The laugh gets them in, the emotion keeps them.Hook type: Disarming admission He's in the garden, baby on the carrier. He looks directly at camera like he's confessing something. He looks down at the baby, then back. he says in an american accent "I put it on and I thought — why did I wait so long." Looks at camera. "Don't be like me. Just get the carrier."
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